I'm a seasoned writer, editor and digital marketing professional with an appetite for creating original and engaging content. With more than 20 years experience in the industry, I have developed expertise in various subjects while promoting brand identity, including:

· Energy: energy efficiency, renewable energy, environmental issues, safety, sustainability, innovations, trends, legislation, programs, events, reliability, affordability, education, history

· Community: local resources, trends, legislation, safety, diversity, recreation, gardening, profiles, history, social issues, programs, events, education, outreach, tutorials, book reviews

· Lifestyle: health and wellness, trends, local resources, tips, profiles, stats, history

· Technology: existing and emerging technologies, platforms, trends, legislation

· Food and Beverage: recipes, health, catering, local resources, trends, insights, profiles, events

· Fashion: trends, diversity, recreation, swimwear, profiles, events

· Insurance/Health Care: legislation, safety, diversity, social issues, guidance

I possess a range of core strengths in media and marketing. I am both creative and strategic in my approach, allowing me to produce compelling content while aligning it with broader business goals. 

· I excel in time management, ensuring timely delivery of projects without compromising quality. 

· My thorough research skills allow me to gather accurate and relevant information to support my content. 

· As I see it, collaborative communication is essential , but the capability to be effective while working independently is equally vital. 

· I possess a versatile brand mindset that adapts to different audiences and tones. 

· Extensive experience in both B2B and B2C communications, allowing me to cater to various target audiences. 

Throughout my career, I have created research-driven articles for both B2B and B2C audiences, allowing me to cater to various target audiences. I focus on brand tones, business strategies, and achieving customer awareness and retention. 

My work involves identifying and interviewing industry experts, researching trends, and understanding customer preferences. I have collaborated closely with colleagues and senior staff to develop strategic content, establish focus areas, and report on industry trends. Furthermore, I have actively managed websites, ensuring accuracy, aesthetics, optimization, and growth. 

Advancing marketing strategies, I perform keyword research to enhance SEO efforts, integrate the findings, and regularly report on the success of strategies utilizing analytics.

My professional journey reflects my commitment to lifelong learning, strategic thinking and creative problem-solving. 

At Arizona State University, I earned my bachelor's degree in journalism and mass communication with a minor in communications. I acquired a Digital Marketing Professional certification through a collaboration between the Digital Marketing Institute and the American Marketing Association. I continually expand my knowledge through certifications and professional development. 

Thank you for visiting my About page! If you have any inquiries or want to discuss potential opportunities, please feel free to reach out. I relish opportunities to connect and explore how my skill set can help nurture and grow your business and its audience.

In Case You're Wondering...

When I'm not putting pen to paper - ok, that's a cheesy, antiquated adage, but it sounds better than digits to Word documents - I love to dig into the latest documentary or podcast, travel, wreck my yoga mat, obsess over a perplexing puzzle, coddle my canine, and, above all, spend quality time with my family and friends.

~ Stanley Coren, author of The Intelligence of Dogs